Apple is seeking an integrated marketer to join our growing Apple TV+ marketing team. This role will be a central cross-functional liaison for our Kids and Family series with a focus on handling workflow and execution of integrated marketing plans that drive buzz and viewership for Apple content. You’ll be a point of contact with agencies and creatives, working with them to collaborate and communicate different facets of the campaign throughout the lifecycle of an Apple TV+ project.
Ideally, you’ve participated in marketing high-profile Entertainment properties for Kids and Family, and have a strong foundation in crafting a clear and distinctive show positioning, creative strategy and informed media approach that cross-functional teams can execute and collaborate upon. You know how to tell stories to both parents and kids, on any platform, that drive anticipation and engagement. You listen and collaborate with internal departments/teams to align early on overall strategy and goals. A love and passion for the Kids and Family television and film landscapes pushes you to thrive in a quick moving environment, and be an excellent teammate.
Key Qualifications
Knowledge and experience in the kids and family space supporting robust portfolios of creatively led 360- campaigns, from strategy to implementing the tactics
5+ years in consumer marketing experience, preferably in scripted / animated Kids & Family series or film, in media / entertainment
Media strategy and analytics, e.g. media mix decisioning, budgeting and forecasting, media pricing and budget optimization, return on investment, goals / measurement preferred
Help develop strategy for organic social and digital spanning content creation, community and audience development. An understanding of YouTube Kids is highly desired.
Cross-functional collaboration across our adjacent business teams, content producers and creators
Stellar written and verbal communication skills
Able to present ideas simply in presentations and documents across a range of perspectives —from creative to business / quantitative
Highly strategic and analytical approach to decisions and problem-solving
Familiarity with best practices for children’s programming and regulations regarding children’s content, including COPPA and CARU compliances
Excellent organizational, scheduling, project management and multi-tasking skills with proven attention to detail
Description
Help prepare creative briefs, positioning and strategy materials for shows; socializing campaign strategy and creative with key partners including development, current, producers/creators, and show runners.
Assist in internal and external partner execution of multi-media content assets that extend our content across paid/organic initiatives.
Ensure materials align to Kids and Family positioning and brand; and that creative is consistent across all consumer touch points.
Support cross-functional team planning across campaigns by participating in key meetings, developing campaign recaps and updates, and using project documents (such as marketing trackers, timelines, status reports, budget review, etc.) to ensure execution against goals.
Prioritize resources and manage deliverables requirements, and communicate realistic timelines for execution.
Partner with our Creative team to ensure materials are aligned with the show positioning and Apple brand.
Education & Experience
Bachelors degree or equivalent experience.
Role Number: 200361755