Carolina Schwarz, Director of Development, CMA National

Carolina Schwarz

Carolina Schwarz is the founder of We the Content, a sales and marketing consulting agency for domestic and international book publishers. A strategist at heart with a passion for content and a flair for world languages, she has lived in various places before moving to New York City to be at the center of her industry. She holds a BA in Translation and an MA in International Communications & Development.

Story-telling has fascinated Carolina since she was a little girl. Her passion has followed her into adulthood, rooted in her strong belief that the magic of a good story, regardless of its format, can transport us to faraway places and change our lives. She has worked with publishers in the US, Canada, Spain, Belgium, the UK, and other countries to make more great content accessible to kids across different geographies. Prior to publishing, she also worked in development, creating campaigns to raise awareness and funds to benefit less fortunate children.

Carolina used to be part of a dragon-boat team, where she loved the adrenaline rush that competing in the water provided.